According to Poppy Menu guidelines, how does menu design affect customer decision-making?

Menu design plays a crucial role in influencing customer decision-making, particularly through strategic layout and item placement. When items are organized in a way that highlights certain dishes, it draws attention to those choices, making them more likely to be selected. For example, placing high-profit items at the top or in the center of the menu can lead customers to notice and choose those items first.

Moreover, using visual cues, such as boxes or images, can also guide customer preferences and boost sales of specific items. The arrangement of dishes can create a psychological path for customers, where they are more inclined to select items that are strategically placed to stand out from others. This careful planning in menu design helps enhance customer satisfaction while simultaneously driving restaurant profitability.

While focusing on price, limiting choices, or creating complex designs may affect decision-making, they do not leverage the powerful effects of design and layout in steering customer choices as effectively as strategic placement and organization of menu items do.